About us
Yul is a women-led cultural enterprise rooted in the Indian Himalayas and based in Uttarakhand. Through a regenerative, place-based approach, we work closely with indigenous tribal communities to co-create handcrafted objects, textiles, clothing, and accessories that honour the identity, knowledge, and living traditions of each tribe.
Rooted in Place
Our work begins with the land. The climate, landscape, biodiversity and rhythms of the Himalayas shape every material, technique, and design choice.
Respect for
Ancestral Craft
We honour traditional knowledge passed down through generations. For us preserving craft isn’t about nostalgia. It’s about dignity, livelihood, identity, and ecological balance
Women-Led, Community-Centered
We work closely with indigenous women artisans from the great indian Himalayan communities, building relationships based on trust, collaboration, and shared growth.
Slow by Choice
We produce in small quantities, at a human pace. Many of the crafts we work with are seasonal, and we respect their natural rhythms. Slowness allows for quality, intention, and integrity at every step.
Indigenous Knowledge as Living Wisdom
We don't just preserve tradition; we power it. By creating modern relevance for ancestral skills, we help village artisans build a sustainable future through the continued practice of their craft.
Core Values
The Founder
Aditi returned to Uttarakhand with the realisation that its cultural heritage &. ancestral knowledge was slowly fading, and with it came a quiet sense of responsibility. What followed became a journey of relearning the living traditions of the Himalayas, from textiles and craft to memory and song.
Yul is both homage and heirloom, honouring those who came before while safeguarding a legacy for those yet to come, a tribute to her ancestors and a gift for future generations.
Our Motive
Yul exists to protect and carry forward the living craft traditions of the Indian Himalayas.
We work to revive dying craft practices and honour the indigenous knowledge of mountain artisans who have shaped the region’s cultural heritage for generations. By connecting artisans to thoughtful global markets, we aim to create fair livelihoods, ethical working environments, and long-term dignity for craft communities.
Our mission is to build a sustainable craft economy rooted in tradition, where culture is not preserved in the past, but lived, valued, and carried forward.
Meet the Artisans
Chumma Devi, 50
Chumma Devi lives in Parsari and was the first artisan we began working with. She supported us immensely during field visits and welcomed me with delicious home-cooked local meals every single time. Along with her craft, she manages a farm and runs a small shop.
Maghi Devi, 60
Born and raised in Parsari, Maghi Devi is full of life and always joking around. She lives independently with her cow and calf, caring for them with deep affection. She prefers village life and refuses to move to Dehradun, even though her family lives there.
Kamla Rawat, 42
A true all-rounder, Kamla Rawat is always ready to take on a challenge. She is one of the few artisans who still practice the art of natural dyeing. She also serves as the village midwife and has assisted in the birth of many children.
